For the past 30+ years in the industry (and generally in society) I have seen nothing more stupid and absolutely devastating than people following hype, trends and “majority” rule. Not only that, but the worst part is, and that is something that is really difficult to handle, when those very people actually believe that what they are doing is the right thing. They are utterly clueless about their own stupid behavior. — Stop submitting to social conformity and use your brain instead